NDX eases the process of managing targeted and optimized print and insert buys, saving media planners and companies both time and money by automating the process of newspaper data gathering. Adwanted’s NDX allows you to conduct your print media buying more efficiently.
NDX bridges the print planning gaps, providing a one-stop shop for product information, distribution data, and the business and zoning rules for over 13,000 national and local U.S. print publications.
Efficient Media Planning
All of the information needed to place both ROP and preprints– projected circulation counts at the zip code level, zoning rules, minimums, specs, and more
Adwanted gathers, validates, and packages this national data in a way that our agencies and clients utilize it
Data is standardized to ensure compatibility and conformity for multi-market analyses
NDX gathers, validates, and reports newspaper circulation data & projections in a way that allows advertisers to easily plan multi-market buys at the most granular level. NDX automates what is a very manual & time consuming process for media planners including data collection and maintenance, and offers a platform that incorporates all newspaper zoning & business rules into the planning process.
Accurate projections ensure that advertisers print and deliver the correct insert quantities, reducing waste. FocusTM provides analytical tools that allow an overlay of third-party or sales data in order to better optimize media buys.
Providing industry-standard data to ensure accurate and effective media plans
Realize untapped potential and develop buys geographically (by DMA, market, or publication) or specifically to locations or target audiences
Integration of third- party demographic and psychographic data, plus client sales and traffic data to ensure high-potential audiences are reached
Zoning rules, minimums, and circulation variances by day of the week all at your fingertips to make for easy execution
Accurate data and analysis results in greater ROI by reducing expenses and increasing productivity