The heart of the NDX platform of products is Source, a comprehensive database that drives the analysis and transparency Advertisers and Publishers need to create actionable knowledge.
Through NDX’s proprietary systems and stringent quality controls, Source maintains the nation’s largest, most thorough and most current newspaper and publisher product information available. Advertisers can maximize return on their preprint campaigns easier and more accurately than ever, all through one single source.
The critical data components housed in Source include:
Corporate Entities and Companies (Corporate Media Structures, Newspaper Companies, Company Contacts, Media Classifications);
Distribution Projections and Counts (Distribution Count, Near Term and Future Projections, Holiday Distribution, Zone—ZIP—SubZIP Levels, Distribution Counts Archive, Actual and audited [where available]);
Products and Business Rules (Media Products and Methods, Product Attributes, Deadlines, Shipping Locations) and
Statistics and Cartography (ZIP Code Standardized Statistics, Geographic Cross-Reference, Digitized Distribution Mapping available).
Advertisers access Source through our Snapshot tool; Publishers access Source through Studio, and can extract data from all products throughout their enterprise with Studio E.